From now till 28 June, French beer brand 1664 is turning GastroBeats into a mini Parisian escape with Café 1664 Pours & Paws, a French café inspired pop up featuring complimentary beer pours, aesthetic photo spots, sunset vibes and even a pet friendly lounge area.
Think blue and white French café aesthetics, chilled evening vibes, Marina Bay views and enough Instagram worthy corners to make it feel like you accidentally teleported to a lifestyle district in Paris for the night.
Every Friday At 6.40pm
But the thing everyone will probably be talking about is what happens every Friday evening at exactly 6.40pm.
For just 16 minutes, 1664 will be giving out complimentary beer pours during a special evening activation inspired by the transition between day and night. Think of it as a tiny social reset button before the weekend chaos fully begins.
It is oddly specific. Oddly cinematic. And somehow, that makes it even more appealing.
The Entire Activation Feels Built For Instagram
Visitors can expect giant Eiffel Tower inspired centrepieces, French café aesthetics, complimentary newspaper style photobooths and personalised “Design Your 1664” artwork posters to bring home.
Golden hour lighting, cold beer, aesthetic visuals and Marina Bay in the background? The entire setup honestly feels engineered to dominate Instagram Stories and TikTok feeds.
Your Furbabies Are Included Too
And because no Singapore lifestyle event is complete without pets anymore, the activation also includes a Paw Bar and Pet Lawn where furry companions can lounge while owners enjoy their drinks.
Complimentary pup cups will also be available during selected timings from Friday to Sunday, meaning your pets basically get to enjoy the GastroBeats experience too.
1664 is even attempting a potential Singapore Book of Records gathering for French Bulldogs, which honestly sounds chaotic enough to become a TikTok event on its own.
Imagine hundreds of Frenchies waddling around Marina Bay while everyone whips out their phones. That alone might become one of the most photographed moments at GastroBeats this year.
