For many Singaporeans, White Rabbit sweets are more than just candy. They are a childhood memory wrapped in iconic blue, red and white packaging.
Now, the beloved Chinese confectionery brand has taken a giant leap beyond sweets with Singapore’s first-ever White Rabbit Lifestyle Store, a six-month pop-up at Plaza Singapura that feels part candy shop, part merchandise haven and part nostalgia playground.
More Than Just White Rabbit Candy
At the store’s candy bar, visitors can create their own custom mix from flavours such as Original Milk, Matcha, Mint, Chocolate, Coffee, Red Bean, Mango, Banana, Coconut and Yoghurt. Instead of buying pre-packed assortments, shoppers can pick exactly what they want and pay by weight at S$5 per 100g.
For those who prefer ready-made gift sets, the store also offers a Singapore-exclusive White Rabbit Multibox priced at S$29, as well as the Red Tin Junior Set for S$38. The latter includes a themed magnet, scented keychain and collectible tin carrier, making it a nostalgic keepsake for longtime fans of the brand.
The Unexpected Star Might Be The Ice Cream
One of the biggest surprises at the pop-up is the sheer variety of White Rabbit ice cream available.
Instead of simply recreating the candy in frozen form, the ice creams are specially developed with different textures and flavour profiles. The result is something that captures the familiar White Rabbit taste while being lighter and less sweet than many people expect.
Visitors can choose from:
- White Rabbit Original Ice Cream Stick
- White Rabbit Chocolate Ice Cream Stick
- Sea Salt Cheese Chocolate Cone
- Premium Creamy Cup
- Dairy-Free Plum Popsicle
- Mini Ice Cream Sticks
The newest addition is the White Rabbit Toffee With Almonds Ice Cream Stick, featuring roasted buttery notes and real almond pieces.
Prices start from S$1.50 for mini sticks, while regular ice creams retail at S$3.50 each or two for S$6.
Images adapted from White Rabbit
The Blind Box Bunny Collection
The store also features mystery plush keychains based on White Rabbit’s mascot, Junior. There are seven different designs to discover, including a secret edition hidden within the collection.
Each blind box costs S$25 and currently comes with a complimentary clear plush pouch while stocks last.
Collectors who successfully complete the series can also participate in a lucky draw for a trip to Japan or Europe.
Images adapted from White Rabbit
