Still obsessed with Labubu? That’s so 2025. Meet Juju, the floppy-eared collectible character. From 20 June to 18 July 2026, Singapore will become the first place in the world to host juju world, a giant immersive experience dedicated entirely to the character. Taking over IMBA Theatre at Gardens by the Bay, the world premiere promises larger-than-life inflatables, exclusive collectibles and the debut of the first-ever yellow Juju.
What Exactly Is Juju?
Juju is the first collectible toy series created by Australian artist Cj Hendry.
The character is recognisable by its long floppy ears, wide-eyed expression and signature flower covering one eye. Unlike characters with complicated fictional backstories, Juju keeps things simple. That gives fans space to project their own feelings onto the character, which is part of its charm.
Since its launch, Juju has appeared as sculptures, blind-box collectibles, plush toys and bag charms.
Images adapted from juju world
So What Is juju world?
Think of it as a giant inflatable playground built around the character.
The experience turns Juju into a larger-than-life immersive environment, where visitors can step inside a bright yellow universe inspired by the collectible. Instead of standing quietly in front of artworks, guests can move through the space, take photos and experience the character in a more playful way.
That approach fits Cj Hendry’s style. Her past exhibitions often blur the line between gallery show, public installation and social media spectacle.
Singapore Will Debut The First-Ever Yellow Juju And Exclusive Collectibles
Not only will Singapore debut the first-ever yellow Juju, but visitors will also get access to limited-edition collectibles created exclusively for the event. Among the highlights are oversized Jujus that will only be available during the Singapore run and will disappear once juju world closes on 18 July 2026. For serious collectors, that’s a big deal. After all, exclusive drops often become the most sought-after pieces long after an event has ended.
What You Need To Know
Source: IMBA Theatre media release.
