Many companies were very creative to blend in their marketing promotions this year in conjunction with National Day.
However, Durex Singapore might be the smoothest when it comes to stealth marketing.
Here’s their cheeky Facebook post:
Singapore's Birthday is right round the corner and what better way to show your love with a red box of Durex.
Posted by Durex on Tuesday, 6 August 2019
In case you can’t see it:
Singapore’s birthday is right round the corner and what better way to show your love with a red box of Durex.
To the uninitiated and pure, red is considered one of the official colors to wear during Singapore’s National Day. Durex Singapore is taking this chance to plug it’s red condoms.
Well played.
However, this is not the first time Durex posts tongue-in-cheek posts on its social media. Previously, when South Korea celebrity couple Song Joong Ki and Song Hye Kyo announced their split, this was Durex’s response:
We are excited to see what the team from Durex will come up with next.